In order to implement the "Opinions of the General Office of the State Council on Promoting National Fitness and Sports Consumption and Promoting the Highquality Development of the Sports Industry" (hereinafter referred to as the "Opinions"), on November 29, the General Administration of Sports, the National Development and Reform Commission and the Ministry of Education, the Ministry of Public Security, The Ministry of Finance, the Ministry of Natural Resources, the Ministry of Housing and UrbanRural Development, and the National Forestry and Grass Administration jointly held a video and telephone conference to deploy the further implementation of the "Opinions" and promote the highquality development of the sports industry. Lian Weiliang, deputy director of the National Development and Reform Commission, and Li Yingchuan, deputy director of the General Administration of Sports, attended the meeting and delivered speeches.

Director Ou Xiaoli of the Department of Social Development of the National Development and Reform Commission presided over the meeting. Director Liu Fumin of the Economics Department of the General Administration of Sports introduced the background and main content of the "Opinions", and laid out the key tasks for the implementation of the "Opinions" in the next step. The responsible comrades of the Ministry of Education, the Ministry of Public Security, the Ministry of Natural Resources, the Ministry of Housing and UrbanRural Development, and the National Forestry and Grass Administration have combined their responsibilities and put forward work requirements for the implementation of the "Opinions."

The meeting pointed out that promoting national fitness and sports consumption and promoting the highquality development of the sports industry is an important part of satisfying people’s yearning for a better life, an important guarantee for the implementation of a healthy China strategy, an important measure to promote the building of a sports power, and the formation of strong consumption. The important potential of the market is an important increase in national economic growth. All localities must thoroughly implement the spirit of the important instructions and instructions of General Secretary Jinping and Premier Li Keqiang on building a strong sports country, deeply understand the importance of promoting national fitness and sports consumption, and promote the highquality development of the sports industry, grasp the major opportunities in the development of the sports industry, and strive to create A brand new situation for the highquality development of the sports industry.

The meeting emphasized that it is necessary to strengthen the construction of basic public sports services, guarantee full coverage in quantity, guarantee all standards in quality, and insist on doing their best and acting within their capacity in payment, especially to promote the indepth development of national fitness. Physical fitness and quality of life have been continuously improved. Efforts should be made to improve the comprehensive capabilities of competitive sports, deepen reforms, and in particular promote the reform of "delegating power, regulating services," fully delegating power and opening up in accordance with laws and regulations, and strengthen mutual promotion and common progress with mass sports and the sports industry. It is necessary to accelerate the development of the sports and fitness service industry, focus on increasing the proportion, build a strong brand, and optimize services. In particular, it is necessary to strengthen interdepartmental linkages, link national strategic deployments, and develop "sports +" and "+sports." At the same time, it is necessary to improve the sports infrastructure, host various sports events, cultivate strong market players and social organizations, and stimulate more investment in the sports field. In particular, it is necessary to strengthen policy support so that sports investors and business operators can enjoy Policy dividend and development dividend.

The meeting requested that the implementation of the "Opinions" must focus on the implementation of key tasks. First, we must do a good job in planning and preparation, and do a good job in project planning. Focus on national fitness, outdoor sports and other projects, and incorporate the promotion of highquality development of the sports industry into the region's "14th FiveYear Plan". The development goals must be realistic and have targets and can be assessed. Second, we must strengthen the implementation of policies and optimize the business environment. Focus on creating a good atmosphere that values sports, supports sports, invests in sports, participates in sports, and enjoys sports. Third, we must strengthen the application of science and technology and improve the quality of the industry. Promptly promote the practice and application of new technologies such as blockchain, artificial intelligence, 5G, big data, and cloud computing in the sports industry, continuously innovate service models, and improve consumer experience. Fourth, we must better play the role of the network and promote integrated development. Promote the integration of "Internet + sports", 11 types of sports industries, and the integration of the sports industry with other industries to stimulate market vitality and extend the industrial chain. Fifth, we must establish a coordination mechanism to deepen reform and innovation. Contact a group of key sports enterprises, focus on the difficulties and pain points, deepen the reform of the system and mechanism, effectively play the role of the government and the market, develop toward reform, and invest in the market.

The meeting made arrangements for the implementation of the "Opinions" in the next step. The first is to further improve the communication and coordination mechanism of related departments such as sports, development and reform and education, finance, natural resources, etc., to refine the policies for opening public resources to sports events and regulating the security of sports events. The second is to do a good job in the preparation of related plans for the sports industry, outdoor sports industry, and sports infrastructure construction during the 14th FiveYear Plan. The third is to carry out the pilot work of "reforming functions and reforming mechanisms" of public stadiums and sports consumption cities, and do a good job in national sports industry demonstration bases, sports service complexes, and sports industry innovation pilot zones. The fourth is to promote the establishment of China's sports industry investment fund, and do a good job in sports standardization and sports industry statistics.

Responsible comrades of the National Development and Reform Commission, General Administration of Sports, Ministry of Education, Ministry of Public Security, Ministry of Natural Resources, Ministry of Housing and UrbanRural Development, National Forestry and Grass Administration and related departments and directly affiliated units, and heads of national individual sports associations attended the main venue. The deputy secretarygeneral of the people’s governments of all provinces, autonomous regions, municipalities directly under the Central Government, and cities under separate state planning, and the Xinjiang Production and Construction Corps. Sports industry bases, sports industry contact points, and heads of related companies attended the conference at the local branch venues.