At the State Council’s recent press conference on the joint prevention and control mechanism for the new crown pneumonia epidemic, Peng Weiyong, deputy director of the Economic Department of the State Sports General Administration, said that the new crown pneumonia epidemic has had a great impact on the sports industry.

He pointed out that, first of all, the overall adjustment of the sports competition performance industry involves many international events, such as the Asian Indoor Track and Field Championships, the Diving World Cup series, and the qualifying qualifiers for some of the Tokyo Olympic Games, all of which have been postponed or held in different places; domestic football , Basketball, volleyball and other professional leagues are also postponed. The AFC Champions League and the top 40 football matches will also be held in different places. More than 50 marathons will be affected, which will have a great impact on the development of the competition performance industry.

Second, the stadium is closed for business. Outdoor fitness venues, stadiums, and sports training institutions are closed, causing a great impact on the fitness and leisure industry, sports training industry, and stadium service industries.

Third, the sporting goods manufacturing industry has been affected by the epidemic, and the postponement of its start has also affected some sporting goods manufacturing companies to varying degrees.

Peng Weiyong said that the General Administration of Sports has taken measures in the following areas:

The first is to actively carry out the pilot work of the national sports consumer city. Accelerate the development of supporting policies such as security and natural resource opening for sports events, promote the substantive reform of the association, and release more sports resources.

The second is to encourage various localities to innovate and support policies, including increasing government procurement, using sports industry guidance funds, and arranging special assistance funds. For example, Shanghai has recently introduced 12 support measures, including event subsidies, and venue rent reductions, which are very "hard-core".

The third is to encourage enterprises to innovate and develop, and use new technologies such as big data, cloud computing, artificial intelligence, 5G, and blockchain to cultivate new formats such as digital sports, online fitness, and online training. Cultivate new models and new formats of the sports industry to help improve the quality and upgrade of the sports industry.

The epidemic brings new opportunities to the sports industry

Peng Weiyong said that the epidemic has once again proved the importance of strengthening physical exercises and strengthening physical fitness and immunity. The widely disseminated fitness videos of Academician Zhong Nanshan, whom everyone respects, have further aroused people's desire and demand for physical fitness. How to make everyone healthy at home, the General Administration of Sports released in time the 18 methods of scientific fitness, short fitness videos, and mobilized well-known athletes and coaches to make fitness science knowledge videos, and promoted home scientific fitness methods. We noticed that the organization was organized on the short video platform. As of this morning, the accumulated broadcast volume of three home fitness activities and competitions has exceeded 2.6 billion times. Especially the mobilization of the Chinese women’s basketball team in the locker room before the Olympic qualifiers against the United Kingdom and Spain, calling out "We are the Chinese women's basketball team" and "We are fighting for the motherland". This is very encouraging and won the game. The video calling out to cheer for Wuhan in the future is even more touching. It not only adds positive energy to sports for national fitness, but also for epidemic prevention and control.

"The epidemic has indeed brought opportunities and gave birth to a major hot spot in the sports industry, which is the integration of online and offline. This trend is particularly evident in sports training, fitness and leisure, venue services and other business formats. Online training, The rapid development of live fitness and other new models has cultivated the online consumption habits of sports consumers. According to statistics, the average number of game viewers on a sports broadcasting platform during the Spring Festival increased by 151.4% year-on-year. We will also vigorously develop Internet + sports and promote electronics The business platform provides sports consumption services and supports the development of smart sports events with ice and snow, basketball, football, racing and other sports as the main content. The continuous growth of these new formats, new models, and new consumption will definitely have a greater impact on the development of the sports industry. enhancement."